Senior Manager, Web Experience · Case study
The lens: a conversion path is a chain of promises. Conversion is what happens when each one is strong, accurate, and kept.
A review of Talkiatry.com as if I owned the analytics, development, technical administration, and visitor to qualified application start metric. Includes a working prototype to demonstrate how I think about conversion.
Start with the audit & framing for the context behind the nine. The supporting artifacts collect the experiment brief, tracking plan, and QA checklist.
An eligibility-first homepage: message-matched hero, live coverage checker, mobile and accessibility built in, demo analytics panel.
Action planWeek by week: build reporting first, then ship, test, standardize. Owner tags for self-serve vs. external dev, plus the 30/60/90 horizon.
What this is: an unaffiliated work sample, not the real Talkiatry site. Built dependency-light and reviewable. Public stats are illustrative with footnotes; anything internal is framed as a hypothesis with how I'd validate it.