Point 5 of 9 · The review

What data I'd need

The inputs that let me define "qualified," see where the funnel breaks, and tell a real win from noise. Much of the first 30 days is earning access to these.

GA4 + GTM: step-level funnel, source/medium, device, landing page, cross-domain continuity to the app.
App-side start + qualification outcomes (Growth/Analytics) to define "qualified" and reconcile web vs. app counts.
Data-warehouse access (the source of truth, e.g. Snowflake/BigQuery): to join web behavior with what happens downstream (booking, show, retention, revenue).
Search Console (queries, impressions, CTR, indexation) and CrUX/Lighthouse (Core Web Vitals).
Qualitative signal: Review session replays in Microsoft Clarity to look for opportunities to improve user experience.
Prior experiments and results to see what's been tested, what won, and what's still open, so I build on it instead of repeating it.