Points 2 & 3 of 9 · The review
How I'd prioritize, and what I'd ship first
Scored with ICE (Impact, Confidence, Ease), sequenced by what unblocks the rest and what I can ship myself vs. hand to external dev, then the first things I'd actually ship.
| # | Opportunity | Impact | Conf. | Ease | Owner | Sequence |
|---|---|---|---|---|---|---|
| 1 | Measurement: reporting, analytics & monitoring | High | High | Med | Me | Weeks 1-3 |
| 2 | Eligibility clarity + insurance pre-check | High | High | Med | Me | Weeks 3-4 |
| 3 | CTA + trust at decision point | High | Med-High | High | Me | Weeks 3-4 |
| 4 | Mobile UX + CWV | Med-High | Med | Med-Low | Me | Weeks 3-4 |
| 5 | Nav/discovery (Resources menu) | Med | Med | Med | Me | Weeks 4+ |
Sequencing logic:
- Week 1: onboard, get access.
- Measurement first, or I'm optimizing blind.
- Then the A/B tests I can ship myself: eligibility, CTA, trust.
- Mobile / CWV: diagnose, then some engineering.
- Nav / discovery: validate with data before touching a menu that's doing SEO work.
The week-by-week version of this sequence is the 30-day plan.